Uncharted Territory
The "Cutting Edge"
From time to time I escape to my shop, fire up the ole table saw and try to turn out a piece of handcrafted furniture. If you’ve ever seen my work you would be much happier with furniture from any retailer around the Puget Sound area. Nonetheless, I give it a go because it offers a way to relax and work on my carpentry skills enjoying that wonderful odor of freshly cut lumber while trying not to lose any fingers in the process from the saw blades cutting edge.
Another passion of mine is fishing. Since youth, when my father would wake me in the wee hours of the morning to spend the day pursuing Large Mouth Bass or Lake Trout, I’ve spent as much time as our busy schedules would allow trying to make that perfect cast. The Salmon species, Chinook, and Coho (sometimes referred to as Kings, and Silvers) have been the target of choice lately not only for the thrill of the catch but for their obvious table fare. Like woodworking however, fishing requires sharp tools as well. After a struggle with a large King or spunky Silver, a razor sharp filet knife is needed to prepare that catch for the next family barbeque. As anyone who filets freshly caught fish can attest to, they’re a little slippery, and slippery fish and razor sharp knives don’t go well together. One slip can inflict serious injury from the knifes cutting edge.
Upon entering the real estate industry nearly a decade ago, Kim and I have labored hard to establish and maintain a business model with stand alone characteristics without compromising ethical and professional standards. “No Gimmicks, Just Results!” was registered with the state of Washington in an attempt to distance our service from the misleading advertising, tricks and gimmicks that plague our industries. “Talking House” radio transmitters were installed in homes to advertise features in a new and exciting way. Our website www.nogimmicksrealestate.com was established to provide a gimmick free online source of information for buyers and sellers, while advertising all listed properties available in the Northwest Multiple Listing Service for a one stop real estate experience.
In the last quarter of 2006 we have again traveled into uncharted real estate territory with our series of informational videos available to buyers and sellers on our innovative website NoGimmicksReaEstate.com. The videos provide gimmick free information on all topics ranging from magazine ads, listing insight and techniques, writing acceptable offers to purchase a property to brokerage responsibility and agency duties. Our intent is to focus on what the consumer wants. Free information. Not high pressure sales, half truths, false promises and unrealistic guarantees. This innovative information portal is hosted through the popular website “YouTube” and will grow as a result of demand. Our initial plan is to shoot ten videos specifically aimed towards buyers needs, and ten videos specifically for sellers needs.
As we progress into 2007 Kim and I will continue to develop new techniques and strategies to help consumers find the information they seek while providing resources that keep our services on the “Cutting Edge”.
0 Comments:
Post a Comment
<< Home